Developing Effective Ways to Attract Clients
Develop An Overall Marketing Strategy
In order to attract new clients you must take steps to let prospective clients know your areas of expertise and the things your firm has done and can do. Making potential clients aware of what your firm has to offer can create a steady stream of new cases and clients. No matter how talented your staff and how much success you have enjoyed, if people don’t know you exist they cannot hire you.
Many law firms feel it is beneath them to create commercials that scream their firm’s name from radio and television. But there’re a number of ways to create tasteful, classy commercials to promote the services a law firm has to offer. While going through your legal case management software and sending reminder cards to old clients can help bring in 1 or 2 clients, attracting a steady stream of new clients may require a little more aggressive marketing moves. Ones that puts the name of your law firm in the forefront of the minds of potential clients when they have legal troubles.
Take Advantage Of New Resources And Developments
Articulate Your Value
Focus On Your Niche
Not long ago it was considered wise to have a law firm that dealt wide a wide range of legal issues. Today many clients want a firm that is focused on one specific area of the law and is the best at what they do. If your firm has a wealth of experience and knowledge dealing with a particular industry or issues, promote that. Focus on the areas in which you are most proficient and can distinguish yourself from your competition as you seek out new clients. This can pay several dividends. 1. Your competition will be at a disadvantage. 2. You can explain how your expertise can benefit any client. 3. It puts you in a class by yourself.
While using law firm case management software and having access to law initiative and Harvard Law School Case Management can all be of some value in retaining old clients and recruiting new ones, much more needs to be done. Even though you’re aware of the plans of UF Law to survey legal professions, you don’t have to wait for the results of the survey to know new clients is the life blood of any law firm.